Missy Hurley

Co-Founder and Principal

B2 co-founder and principal Missy Hurley, APR has built a reputation for innovation and results, building and executing communications programs that focus on achieving her clients’ goals. Accredited in public relations, Missy has experience in a wide variety of industries, and has garnered results for Sunstar Paramedics, SPCA Tampa Bay, St. Petersburg Free Clinic, Fisher Phillips LLP, Marlow’s Tavern, Tampa Bay Businesses for Culture and the Arts, historic Ybor City, and other clients.

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Kyle Parks

Co-Founder and Principal

Kyle Parks brings a combination of high-level journalism, corporate and agency experience to his role as Principal of B2 Communications. He focuses on both overall agency initiatives and client work for such companies as Valley Bank, Colliers International, Revenue Management Solutions, Premier Eye Care and Lennar Homes. Kyle also heads B2’s crisis practice and client media training, helping clients manage difficult situations by being open and forthright, while working to protect the organization’s reputation.

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B2 COMMUNICATIONS TEAM

Mackenzie Fox

PR Specialist

Mackenzie Fox has significant experience in travel and tourism, working to highlight destinations and properties with local, regional and national journalists. She is experienced in successfully matching journalists’ interests with story ideas and handling familiarization (FAM) tours with media and influencers.

Prior to joining B2, Mackenzie worked in Visit Florida’s PR department, where she developed and maintained relationships with journalists across the U.S. She also managed Visit Florida’s PR agencies and oversaw its proactive and reactive media relations efforts, working closely with PR representatives at convention and visitors bureaus (CVBs) in Florida. She was successful in planning and executing media missions and events, campaign launches, press visits, influencer programs and broadcast productions.

She also worked at The Zimmerman Agency, a well-known destination marketing agency. In that role, Mackenzie developed and implemented PR plans for hospitality brands like The Kessler Collection, Mahekal Beach Resort in Mexico and Hotel Crescent Court in Dallas.

Prior to joining B2, Mackenzie worked in Visit Florida’s PR department, where she developed and maintained relationships with journalists across the U.S. She also managed Visit Florida’s PR agencies and oversaw its proactive and reactive media relations efforts, working closely with PR representatives at convention and visitors bureaus (CVBs) in Florida. She was successful in planning and executing media missions and events, campaign launches, press visits, influencer programs and broadcast productions.

She also worked at The Zimmerman Agency, a well-known destination marketing agency. In that role, Mackenzie developed and implemented PR plans for hospitality brands like The Kessler Collection, Mahekal Beach Resort in Mexico and Hotel Crescent Court in Dallas.

Today marks the end of the internship for USF St. Petersburg senior Brianna Rodriguez. She's been working closely with our team on projects for @spcatampabay and St. Petersburg Free Clinic. Thanks, Brianna, for all your hard work! ...

One expert team. Infinite solutions.