About Us

Over a decade of impactful public relations.

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B2 was founded in 2010 by Kyle Parks and Missy Hurley, and our firm has grown into one of the Tampa Bay area’s top PR agencies.

We take a custom approach designed to impact organizational goals.

There’s nothing “plug and play” here. We’ll put together a program that fits your specific needs, which could include tactics like corporate communications, employee engagement, public outreach, or reputation management. It’s all about understanding your goals and tailoring a strategic plan custom-built for you.

We’re not your traditional PR agency

Agency Experience

Agency Experience

We have the expertise of a big agency with the hands-on approach of a boutique PR firm. We’ve kept what works, and ditched what doesn’t — and you reap the benefits.

Corporate Experience

Corporate Experience

We’ve led corporate communications departments, counseled major companies and worked alongside top business leaders. We’ll understand your overall business goals, overcome organizational challenges and work hand-in-hand with your team to excel.

Journalism Experience

Journalism Experience

We know a good story when we see one. We can speak journalists’ language and give them j what they need to tell a compelling story about your organization. We’ll never let you bury the lede.

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We’re part of your business

This isn’t a transactional relationship, and as a result you’ll get more impact out of it. We get involved in your business from day one, learning your values, your goals, and your challenges. We monitor industry trends and position you as an innovator. You can trust that the strategies we put into place speak to your audience clearly.