10 ways a PR agency can help a corporate communications director
Once upon a time, I was a corporate communications director. I worked at a…
Six tips for making an effective acquisition announcement
An acquisition announcement might seem simple to those outside the public relations industry. Doesn’t…
How to find a moderator for a panel event
A panel discussion can be informative and engaging, or it can be deadly boring.…
Mentors can make a difference in your career
Mentors can be very impactful to your career and, in turn, your life. Research…
When is it time for custom communications training?
An organization’s marketing and communications team can learn a lot from online training sessions,…
Turn your team into rock stars with PR training
Most marketing and communications teams have finalized their 2021 marketing and communications strategy. Now,…
Co-founder Missy Hurley appears on “PR Benefits” show
B2 Communications co-founder and principal Missy Hurley, APR joined seasoned PR practitioner Marty Cohn…
Planning for 2021: How to create social media engagement
Companies can stay connected with customers, find new prospects and gather real-time feedback through…
Planning for 2021: 5 ways any company can improve its diversity and inclusion efforts
One of the overwhelming themes of 2020 was diversity and inclusion. For good reason:…
Planning for 2021: Communications plans that go beyond news coverage
It’s common to focus on getting news media coverage when you’re looking to communicate…