5 steps to build a truly authentic brand
Today, people demand transparency and authenticity from the brands they trust. In turn, it’s…
Why hybrid PR teams are a smart business move
As workplaces and businesses adjust to post-pandemic realities, it’s clear that the flexibility, ingenuity,…
Missy Hurley re-elected to national committee
B2 Communications co-founder and principal Missy Hurley, APR has been re-elected onto the 2022…
Your Guide to Perfect Video Interviews
For decades, only news anchors and talk show hosts had to worry about how…
8 tips for an effective company newsletter
Keeping your business top of mind for your customers is essential, and one effective…
B2 welcomes Rachel Pratt as PR Director
B2 Communications has welcomed senior communications professional Rachel Pratt to the team. Rachel Pratt…
B2’s Missy Hurley makes the ‘40 Under 40’
For B2 principal Missy Hurley, having a mentor has been all-important in her career,…
Should your company start a corporate podcast?
The popularity of podcasts is exploding. About 80 million Americans now listen to at…
10 ways a PR agency can help a corporate communications director
Once upon a time, I was a corporate communications director. I worked at a…
Six tips for making an effective acquisition announcement
An acquisition announcement might seem simple to those outside the public relations industry. Doesn’t…