Free Webinar: Guide to AI in Marketing & Communications

Free Webinar: Guide to AI in Marketing & Communications

AI in marketing & communications is here to stay, and it will continue to evolve – with or without you. B2 Communications is offering a free webinar on Thursday, Feb. 22, 2024 for businesses to explore the opportunity to responsibly use Artificial Intelligence (AI) in corporate marketing and communications programs.

During this webinar, B2 Communications CEO Missy Hurley, APR and Account Director Shannon Burch will teach CMOs, VPs of Marketing, PIOs and communications directors to guide their companies in navigating AI adoption while considering and mitigating the risks AI poses. Attendees will explore key questions that will guide their company's AI policies, while considering how AI can build trust or harm their brand’s reputation.

B2 Communications will provide actionable steps to responsibly use AI in marketing and communications and share practical steps to mitigate your risk and maximize AI’s potential.

On Feb. 22, 2024, attendees will learn:

  • Opportunities and risks for using AI to aid in communications and marketing
  • Key considerations for internal education and employee policies for responsible AI use
  • Roles that communications and marketing teams can play in implementing AI within organizations

Webinar details:

Thursday, Feb. 22, 2024
12:30 p.m. Eastern Time
Estimated runtime: 60 minutes, including Q&A


Webinar registration is free, and seats are limited to the first 100 attendees.

Can't make it? The webinar recording will be shared with registered attendees. Join our email list to find out about future webinars.

About the presenters:

Missy Hurley

Missy Hurley, CEO of B2 Communications

Missy co-founded B2 Communications in 2010, and today, the client-focused PR agency partners with in-house teams on integrated communications to take a strategic approach to messaging, media relations, and reputation management. She provides communications strategy for B2 Communications’ clients and helps B2 team members continue to learn and professionally grow.

Her work has been honored by American Ambulance Association and Hospitality Sales and Marketing Association International, along with state and local awards through Public Relations Society of America and Florida Public Relations Association.

Shannon Burch, PR Director at B2 Communications

Shannon Burch, Account Director at B2 Communications

Shannon drives results for B2’s clients using proven integrated communications strategies learned through almost two decades of agency experience.

Throughout her career, Shannon has led integrated marketing and communications campaigns for brand relaunches, crisis communications, community engagement, and product launches in the Tampa Bay area and nationally. She also has a range of experience in supporting clients across industries through the adoption of new technologies and strategies to support business goals and drive results.

More on AI in marketing & communications

Want to know more about using AI for corporate communications? Read our blog post, AI-Powered PR: Navigating the Changing Landscape of Communications, for an overview, or reach out to our team of communications experts.