With such fast-changing information, B2 turned to media relations as a powerful way to tell Valley’s story. B2 remained in close communication with Valley Bank’s SBA team, including numerous calls and emails a day, to learn how the bank was handling a flood of PPP applications.
B2 crafted “source pitches” offering Valley leaders to major news outlets in Florida and Alabama, while also finding companies that had received PPP funds through the bank, so their stories could also be told.
B2 set up interviews with key Tampa Bay, Birmingham and South Florida publications about a range of PPP topics, from the types of questions that the bank had gotten from customers to the pressure on banks to act quickly. B2 helped Valley continually tell its story through media relations as the CARES Act passed, as PPP was being implemented and as the program’s funds were distributed.