Free Webinar: Effective Thought Leadership Strategies

Free Webinar: Effective Thought Leadership Strategies

Effective thought leadership strategies can build credibility, increase trust and create awareness. How does thought leadership work?

In their day-to-day work, business leaders spot trends and make decisions based on their expertise and insights. These same expert insights can be used for public relations initiatives.  

In public relations, we harness this expertise in “thought leadership” where a leader or expert consistently shares commentary, insights and forecasts on a certain set of topics. As thought leaders, they share their subject matter expertise and perspective in a way that increases the company’s visibility and influence -- even market share.  

It’s a public relations strategy that must be appropriately crafted and thoughtfully executed to be effective. B2 Communications works with business-to-business companies to develop and execute thought leadership programs, and its PR pros will share the foundational skills to build and execute a thought leadership campaign.  

In this webinar, attendees will learn the essential components of a thought leadership strategy and how to unlock expertise for PR success.  

Attendees will learn how to: 

  • Identify and assess subject matter experts (SMEs), 
  • Align thought leadership campaigns into your larger communications and marketing plans, 
  • Utilize SMEs to elevate awareness and support your business objectives 

Register today to learn how to use thought leadership to build credibility and trust, especially for business-to-business companies. 

Webinar details:

Thursday, June 20, 2024
Noon ET

Register for the upcoming thought leadership webinar

Registrants will receive a Zoom link to participate. 


Webinar registration is free. Seats are limited to the first 100 attendees.

Can't make it? The webinar recording will be shared with registered attendees. Or reach out to our team of communications experts for a custom training session and tailored PR advice.

About the presenters:

Missy Hurley

Missy Hurley, CEO of B2 Communications
Missy co-founded B2 Communications in 2010, and today, she leads the PR agency as CEO. The client-focused agency partners with in-house teams on integrated communications to take a strategic approach to messaging, media relations, and reputation management. She provides communications strategy for B2 Communications’ clients and helps B2 team members continue to learn and professionally grow.

Her work has been honored by American Ambulance Association and Hospitality Sales and Marketing Association International, along with state and local awards through Public Relations Society of America and Florida Public Relations Association.

Shannon Burch, PR Director at B2 Communications

Shannon Burch, Account Director at B2 Communications
Shannon drives results for B2’s clients using proven integrated communications strategies learned through almost two decades of agency experience.

Throughout her career, Shannon has led integrated marketing and communications campaigns for brand relaunches, crisis communications, community engagement, and product launches in the Tampa Bay area and nationally. She also has a range of experience in supporting clients across industries through the adoption of new technologies and strategies to support business goals and drive results.

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