B2 Communications adds account coordinator as part of continued growth in the agency

Alana Siceloff

Alana Siceloff brings experience in writing, media relations and social media to PR firm

B2 Communications, a St. Petersburg-based public relations agency, has added a new account coordinator to its team. Alana Siceloff is assisting account teams with professional communications services such as content development, media relations, social media and account planning.

Siceloff most recently worked with RBD Distributors in Orlando, where she served as the marketing, communications and events specialist. In that role, she managed social media, created content for the company’s website and marketing materials, and coordinated large, multi-day group events for the company’s clients.

Prior to that, she was a marketing intern for the Orlando Economic Development Commission, where she gained experience in content creation, social media management, writing and media relations. She also interned for Orange County Government in its communications division.

“With the addition of Alana as an account coordinator, we are excited to be able to continue the growth of the agency and build on our ability to do meaningful work for our clients,” said Missy MacFarlane, APR, principal of B2 Communications. “Her experience in writing, media relations and social media strategy provides a foundation to serve as a valuable member of our account teams.”

Siceloff graduated from the University of Central Florida with a bachelor’s degree in advertising and public relations and a dual minor in sport business management and psychology. She is a member of the Tampa Bay chapter of the Public Relations Society of America.


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