Two years later, going strong

Two years later, going strong

February marks the two year anniversary of Bayview Public Relations. We’re grateful for the opportunities our clients have given us, and the support we’ve received from our partners, colleagues, friends, and family.

A few clients have been with us since the beginning – USAmeriBank, Franklin Street, Fisher & Phillips, Walter Investment Management Corp., for example – and we’re thankful for the partnerships we’ve developed. Their continued support, and the addition of some major new clients – Transitions Championship, Ybor City Development Corp., and Colliers International Tampa Bay, Central & Southwest Florida, to name a few – helped us nearly double revenue in 2011.

While we’ve grown exponentially, we’re committed to keeping our quality of work high. Three things, among many, are fundamental to our approach to public relations:

  1. PR is not “one size fits all.” In a time of shrinking traditional news media, fast-growing social media and tight marketing budgets, each client requires (and deserves) different strategies and tactics to achieve goals.
  2. Targeting pays off. By taking the time to research outlets and read material from journalists, we’ve developed a deeper understanding of the issues facing a client’s audience and how their expertise can shed light on issues, resulting in a better chance of coverage now (or in the future).
  3. Learn to work with the media. Completing our required media training helps our clients feel prepared to talk with the media, understand how the process works, and increase their chance of being quoted as a resource.

We look forward to many more years of helping clients communicate with the audiences that matter most to them!