Curiosity and continuous learning are two core traits of B2 Communications and its employees. We’re constantly sharing articles and books that we’re reading and discussing new reports on the PR industry.
Our team regularly discusses Smart Brevity concepts for writing. Concise writing - or Smart Brevity-style writing - considers your audience. Your readers are short on time and often overwhelmed with texts, emails and social media messages.
Plus, they’re under-informed and frustrated despite your attempts at communication. More than half of American adults read below a sixth-grade level. Concise content reduces readers’ confusion and increases their reading comprehension.
Smart Brevity puts B2’s philosophy on writing short, impactful communications into a book format. Built by Axios journalists, Smart Brevity is a communication formula that prioritizes essential information, explains its impact and delivers it in a concise and visual format. It’s an essential guide for communicating effectively and efficiently.
It’s a quick and easy read, using the concepts described in the book to move readers through the chapters. It prompts thoughtful consideration on making every word matter in your writing.
Join our Book Club on June 24
Learn how to implement Smart Brevity with B2 Communications. For the first time, we’re opening our internal B2U session to anyone who has an interest in creating shorter, more powerful communications.
Join us for a book club discussion on Smart Brevity: The Power of Saying More with Less (affiliate link). B2 Communications CEO Missy Hurley, APR will lead a discussion using Smart Brevity’s discussion guide and her experience in using Smart Brevity concepts.
To participate, pick up a copy of the book, read it prior to June 24 and join us for an informal discussion about the book and incorporating its concepts into our professional lives.
When: Wednesday, June 24, 2026 at 12:30 pm ET
Where: Zoom
Register: Click here to register for the meeting through Zoom and you'll receive a confirmation email and meeting invitation.
This session is meant to foster conversation among participants, and it will not be recorded. Please join us for the live session.
For more book recommendations, follow us on LinkedIn to see what we’re reading.
Note: This blog post contains affiliate links, meaning we may make a small amount from each book sold.