There’s a substantial amount of information to process on social media platforms – numbers, videos, photos and lately, a lot more infographics. But though infographics are certainly a great way to bring your information to life, they aren’t meant for every situation or brand.
At B2 Communications, we make sure infographics match the client’s brand while supplying information that’s useful to the target audience.
As an example, restaurant consultant Revenue Management Solutions (RMS) is driven by data and relies heavily on numbers. Knowing that they focus on business-to-business, we create infographics for Twitter and LinkedIn, since RMS’ clients and potential clients use those platforms.
After we determine the most effective platforms for a client, there are several other things to keep in mind in creating meaningful infographics, including the need for consistency and matching a company’s branding. We use RMS’ brand colors for the background and font in the infographics, which helps followers recognize their graphics and, ideally, may capture their attention if they’re only skimming their social feed (as most people do).
Infographics deliver relevant news in a way that’s easy to read and understand, while keeping clients like RMS top of mind. We research a variety of restaurant news publications and talk to RMS leaders to find trends, news you can use, and facts that people may not be aware of.
In addition to social media, we use infographics in The Tampa Bay 100, our online platform with 100-word articles about news and events in the Tampa Bay area.
Infographics are increasingly useful on a platform like The Tampa Bay 100 that has limited length, similar to social media. We use infographics to capture a reader’s attention, and then the 100-word article elaborates on the information or idea first presented.
An infographic can also be used to illustrate an idea. For the MPetty Group, which helps companies develop leaders and vibrant corporate cultures, we presented a graphic to illustrate a Tampa Bay 100 item titled, “Tips for preventing bullying in the workplace.”
Ultimately, incorporating infographics into a social media strategy takes time and thought. It’s essential to first understand your audience and your brand before you decide to take the plunge into infographics. After all, that understanding is key to success in social media in general.
If you decide that you want to start working infographics into your organization’s social media platforms, test a few and see which ones get the best response, and then set your direction from there.