How residential communities set themselves apart

How residential communities set themselves apart

As new residential developments pop up all over west and central Florida, one thing is clear: to succeed as a developer, you have to set yourself apart.

And two new B2 clients, Crescent Communities and Metro Development Group, are doing just that.

B2 is partnering with Orlando marketing firm Prismatic to publicize Crescent’s neo-traditional Oakland Park community, located next to the quaint historic town of Winter Garden, a half-hour west of Orlando.

Oakland Park is attracting homebuyers of all ages, from young families to empty nesters, attracted by everything from the West Orange Trail, which runs through the property, to downtown Winter Garden, which has a wide range of community events and festivals, locally-owned restaurants and the Crooked Can Brewing Company microbrewery.

On top of that, residents can get to downtown Orlando without driving on I-4.

Metro Development Group is making a splash in the Tampa Bay area market with seven master-planned communities either planned or underway in Pasco and Hillsborough counties.

Featured recently in a front-page Tampa Tribune story on the growth of Pasco, Metro is including two unique features in its communities that set them apart.

All of its new communities feature exclusive ULTRAFi technology with the fastest internet and WiFi speeds in the nation, plus every home in these communities is built to be a Smart Home.

Coming in 2016, select Metro communities will have massive resort-style pools called Crystal Lagoons, which are as big as 15 football fields, and large enough for residents to use kayaks and standup paddleboards.

In our real estate PR work, we focus on emphasizing what makes our clients’ work interesting and important. And for these clients, there’s plenty to talk about.