B2 Communications is hosting a free PR training session on AI-powered search optimization on Wednesday, March 25, 2026. During this free PR training session, B2 will show you how to optimize your content to show up on AI-powered searches and answer engines, as well as traditional search results.
AI has changed the strategies and tactics to rank highly on online searches, including AI-powered searches. One in three people now start their online search with AI tools, rather than traditional search engines like Google. And the people who are using AI-powered searches aren’t clicking through to websites, making search rankings and CTRs obsolete measurement metrics.
B2 Communications’ AEO and GEO training session will teach practical frameworks for approaching AI search optimization and actionable tips for improving your company’s visibility through AI-powered searches.
What you’ll learn
In this AI optimization master class, you’ll learn how to get your company to show up on AI-powered searches. You’ll learn:
- What LLMs are reading and displaying on ChatGPT, Perplexity, Co-Pilot and Gemini,
- How to create a practical content strategy that builds awareness and credibility,
- How to optimize your content for AI search visibility,
- Which tactics and tools to use to measure your performance.
At the end of the webinar, you’ll be able to optimize your content to be discoverable on AI-powered searches. This visibility improves your company’s credibility and frames your business as a trusted source for answers.
When
Wednesday, March 25, 2026
Noon-1 p.m.
Where
Virtual through Zoom, link provided after registration.
Register
All registered attendees will receive a recording of the virtual training class.
About the presenters
Missy Hurley, APR is B2 Communications’ CEO and chief strategist. Missy has run the agency since 2010, guiding in-house teams and CEOs to develop credibility and increase awareness. She is Accredited in Public Relations, which is a voluntary certification for PR professionals who demonstrate advanced competence, strategic perspective and dedication to ethical practice.
Joey Niedziejko is B2 Communications’ Account Manager. Joey develops and implements strategic PR plans for clients who are looking to build awareness and credibility within their industries and the business community. He’s skilled at crafting clear messaging for clients and developing the channels to place messages in front of the audiences who matter most to a client.
Ally Jandes is B2 Communications’ Account Executive. Ally is a skilled content strategist who creates compelling and effective content for our clients’ owned and shared channels. She implements strategic plans that enhance visibility, create credibility and develop trust in companies and brands. She’s constantly on the lookout for new trends and data that guide B2’s work with its clients.