B2 Communications and Missy Hurley, APR are celebrating the client-focused PR agency's 15th anniversary this spring!
It's been a time for celebration and reflection on the highs and lows of the past 15 years, and visioning what's to come in the next 15 (and more!) years. The good news: our relentless focus on client satisfaction remains the same.
Major agency milestones
As we reflected, some milestones stood out:
- Honoring Missy Hurley, APR as a Tampa Bay Business Journal “Up & Comer” (2011) and the University of Tampa Alumni Association’s Alumni Achievement Award (2017)
- Winning an American Ambulance Association AMBY Award for our work with Sunstar Paramedics (2015)
- Receiving two Awards of Commendation from PRSA Sunshine District for our work with SPCA Tampa Bay and Metro Development Group (2016)
- Being recognized with awards from PRSA Tampa Bay and FPRA Tampa Bay for various clients (2016, 2017, 2019 and 2022)
- Going to a fully remote work environment (2019)
- Honoring Missy Hurley, APR with the Business Observer’s “40 Under 40” award for Missy Hurley, APR (2021) and Women Who Win Awards from Tampa Bay Business & Wealth (2024)
- Starting our webinar series with practical and useful guidance on AI (2024)
- Obtaining our Women-Owned Business Certification (2025)
Trends that hold steady
While we've had the opportunity to reflect on our milestones, we've also thought about our clients' needs. Over the years, we’ve seen trends come & go. But we’ve seen that there are some topics that have staying power.
Four communications topics have consistently come up with our clients over the past 15 years:
- Thought leadership plans, with a thought leadership matrix that includes key employees and your key offerings.
- Recognition through awards that increase your company’s visibility and brand affinity.
- Confidence-building media training sessions that support both newer spokespeople and longtime company experts.
- KPIs that measure the impact of public relations, and align with company goals.
While we have 15 years of experience behind us, it’s the future that excites us!
Let’s work together to build an effective and change-making communications plan for your business.