Big move means big coverage

Big move means big coverage

The Tampa Baseball Museum at the Al Lopez House recently moved a historic house through the streets of Ybor City. But it wasn’t just any house – Al Lopez, Tampa’s first Major League baseball player and first Hall of Fame inductee, lived there for more than 50 years.

It took 14 hours to move the house about a mile, from its original location at 1210 E. 12th Avenue, to 2003 N. 19th Street (the Florida Department of Transportation oversaw the move). Now, the house is being rehabilitated and converted into a museum to celebrate, honor and preserve local baseball heritage.

Surrounding the move, B2 worked to get the Tampa Baseball Museum included in 65 news stories, hitting every possible portion of the 24-hour news cycle – including live interviews on evening newscasts during the move and on local morning shows at a commemorating event. Media coverage included Tampa Bay Times, The Tampa Tribune, WTSP 10 News, ABC Action News, Bay News 9 and more.

Building on this and other wide-reaching news coverage, B2 is continuing to work with the Tampa Baseball Museum on establishing a brand, generating awareness and raising funds leading up to the museum’s opening in spring 2014.

We’re enjoying the work and look forward to establishing the Museum as a must-see attraction of Tampa Bay.