Two Bayview PR clients were in the news last week, reflecting their status as leaders in the real estate industry.
John Rymer of Rymer Strategies, a national-level residential real estate expert, was quoted in a St. Petersburg Times story on how higher-end home sales are improving in the Tampa Bay area, while the Tampa Bay Business Journal featured Franklin Street, a fast-growing commercial real estate services company, in a Strategies section story.
We keep close track of the real estate market, tied to our involvement with the Urban Land Institute’s Tampa Bay District Council, where Kyle is the marketing/PR chair. Our work focuses on media relations, industry involvement, speaking engagements, and for our residential real estate client, The Strand, a condo under construction in Clearwater, aggressive Realtor outreach. An example of this was a mention in Charles Rutenberg Realty’s novel “News and Notes” video update, which told the brokerage’s 2,000-plus Realtors about The Strand last week.
In residential real estate, developers and builders who were smart or fortunate enough to keep cash through the crash are well-positioned, and there are signs that 2011 may show improvement in sales beyond foreclosures and short sales.
And in commercial real estate, though the market continues to suffer, there are plenty of opportunities, particularly in multifamily housing, where prices have fallen to an attractive level for buyers who can come in and quickly improve profitability by upgrading apartment management.