B2 Comm(ercial real estate)unications

B2 Comm(ercial real estate)unications

B2 Communications has expanded its presence in Florida’s commercial real estate market. The agency now works with Colliers International in six of the state’s media markets - Miami, West Palm Beach, Fort Lauderdale, Tampa Bay, Orlando and Fort Myers.

A majority of the work involves media relations, as B2 publicizes Colliers International’s company news, including major sales or leases and what the activity means for the market, to the media. While regularly communicating with the reporters covering commercial real estate and business throughout Florida, B2 always has a pulse on the latest commercial real estate news and positions Colliers brokers as experts in their field.

In addition to working with local news outlets, we work extensively with the commercial real estate trades that cover industrial, retail, student housing, senior housing, and the hotel and hospitality industries.

As an example, Colliers International South Florida broker Jonathan Kingsley was recently featured in GlobeSt.com, a global commercial real estate news website, in a Q&A about where Miami’s office development is headed.

Offering Colliers’ commercial real estate brokers as knowledgeable resources to the media is another way to show them as experts in their industry. Recently, Jim Kovacs, Managing Director of Retail Services at Colliers International Tampa Bay, was quoted in the Tampa Bay Times about local vacant Sweetbay stores and what it means for big box retailers.

When announcing company news for Colliers International or any of our other real estate clients, which also includes Atlanta-based Halpern Enterprises, an owner and operator of shopping centers around the Southeast, B2 asks a series of questions to determine what would be of interest to the media and the company’s target audiences.

As two examples: Is the announcement of something that is important, interesting or unusual? And does it fit into a trend?

We have success with the real estate news media by thinking like journalists, and by doing more than simply sending out basic news releases on deals. And that shows in our results.