A businesswoman with a compelling story

A businesswoman with a compelling story

In public relations, our clients must have a story to tell. When they have a terrific story, and they’re making a significant impact in business and in the community, we’ve struck gold.

That’s how we feel about Premier Eye Care and its dynamic CEO, Lorna Taylor.

Lorna won two major honors at last week’s Tampa Bay Business Journal BusinessWoman of the Year awards. She won the award for the Health & Wellness category, and also received Angie’s Award, which is given to the finalist who best exemplifies commitment to community service.

Premier’s community involvement ranges from working to curb domestic violence to backing research organizations seeking to prevent blindness. One of the company’s most interesting causes is the International Greenbelt Movement, which has helped women in Kenya plant more than 51 million trees, battling erosion while earning money to better their lives and start businesses.

In terms of telling Premier’s story, our work covers a wide spectrum. Working closely with PR partner Renee Vaughn of Williams Consulting Group, we garnered coverage of Premier and Lorna in the Tampa Bay Times, Tampa Bay Business Journal and Florida Trend(as one of Trend’s Best Places to Work). We’ve also coordinated corporate rebranding and speaking engagements, planned and executed advertising and led the creation of a new website.

Premier’s success is built on a terrific workplace atmosphere and commitment to the community. This reflects Lorna’s belief in gauging success with a measure of sustainability called the “triple bottom line” – people, planet and profit.