Case Studies

How do you position a real estate company as experts in the news media?

Colliers International

Since 2011, B2 has worked with Colliers International Tampa Bay, Central & Southwest Florida to gain positive news coverage for the company’s significant deals and announcements while positioning its brokers as experts in the commercial real estate industry.

B2’S Solution

B2 built upon its extensive database of media contacts, including local outlets and industry trade publications, and developed a deep understanding of the kinds of stories each individual journalist may cover. B2 focuses on matching the right angle with the right reporter, making personal, direct pitches for each story idea.

In addition to consistent placements in major local outlets like the Tampa Bay Times, Orlando Sentinel, and area business journals, we’ve worked to secure placements for Colliers’ brokers in top industry publications like, Southeast Real Estate Business, and Multi-housing News.


In 2016 alone, B2 secured more than 400 media placements for Colliers, but B2 focuses on the quality of placements, not just the quantity. Through the coverage, the company’s high-profile status as an industry leader has helped Colliers gain listings and hire highly qualified brokers.

Services provided:

communications strategy & consulting, public engagement

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