People seem to be interested in a billboard made of pennies…
For the past few months, we’ve been working with Zeno Office Solutions on its unique billboard concept (designed by Schifino Lee) that made its way from Tampa to Miami and now Orlando, where it will spend six months on I-4. The billboard advertises Zeno’s ‘Penny a Print’ service with 120,000 pennies glued by hand to the board.
Local and national media covered the Orlando installation, including Orlando’s Local 6 and Orlando Business Journal, and national websites Huffington Post, Hispanic Business, and The Consumerist.
(This is on top of substantial previous coverage, such as the national website Media Life).