B2 expands with new AE

Juliette Lauer has joined the B2 Communications team as an account executive. With four years of experience, she adds to the firm’s experience in the architecture, engineering and construction industries.

Prior to joining B2, Juliette was the marketing and public relations administrator for Tampa-based ArchitecturePlus International, better known as api(+). In this role, she managed the creation and distribution of press materials for the company and its executives, designers, and architects. Juliette also coordinated all of the firm’s marketing, including email campaigns, thought leadership, business development, awards and trade shows.

Before she worked with ArchitecturePlus International, Juliette served as an account coordinator for Vantage PR in Orlando, where she began as an intern. At Vantage PR, she drafted media materials, secured media meetings and contributed to social media outlets for the agency and its clients.

Juliette is active in the public relations community and serves as vice president of communications for the Tampa Bay Chapter of the Florida Public Relations Association (FPRA). She was a member of FPRA’s Joe Curley Rising Leader Class, which recognizes emerging leaders who have shown personal dedication and engagement in the association, in 2013 and 2014.

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