B2 Communications received two awards from the Public Relations Society of America (PRSA) Tampa Bay Chapter at the recent PRestige Awards luncheon for its client work with Tampa Bay Regional Planning Council and Spoor Bunch Franz.
The annual awards honor excellence in public relations strategy, tactics and execution by PR professionals who have delivered impactful results for their organizations or clients.
“We are proud to be recognized by our peers for delivering high-quality strategy and execution for our clients,” B2 Communications co-founder and principal Missy Hurley, APR said. “This success takes a quality team, and it’s important to note that both of these awards were for work we did with our excellent team of B2 partners.”
Since 2015, PRSA Tampa Bay has recognized local organizations across industries such as health, tourism, education, local government and environment with the PRestige Awards, calling out best-in-class PR programs and tactics. This year, B2 was honored for the following work:
Prestige Award in the Special Event (Two or More Days) category – Tampa Bay Regional Planning Council, B2 Communications and Encino Media
B2 Communications and its partner Encino Media were recognized for results on behalf of Tampa Bay Regional Planning Council for its 2022 Tampa Bay Regional Resiliency Leadership Summit. The two-day event brought together nearly 300 local, state and national leaders and government staffers to learn about regional resiliency, set priorities for collaboration and discuss reducing impacts from flooding and sea level rise. B2 and Encino Media positioned the Regional Planning Council as a recognized leader in resiliency by facilitating news coverage of the event. B2 secured 107 news stories about the Summit, a 53% increase from coverage of the 2019 event.
Prestige Award in the Newsletters category – Spoor Bunch Franz, B2 Communications and Esther Bergdahl
B2 Communications and its partner Esther Bergdahl were recognized for creating a compelling newsletter for accounting firm Spoor Bunch Franz. B2, working with agency partner Esther Bergdahl, executed on SBF’s goal of making more touch points with existing and potential clients. B2 composed a variety of blog posts, ranging from “news you can use” items on financial planning and tax tips to highlights of SBF’s vibrant corporate culture. Spoor Bunch Franz’s newsletter has averaged an open rate of 51% over the past 12 months, more than double the industry average of 21%.
The PRestige Awards are presented by the PRSA Tampa Bay Chapter, which has more than 200 members from public relations agencies, businesses, governments, service firms, nonprofits, schools, independent practitioners and hospitals. It is the local chapter of the Public Relations Society of America (PRSA), which is the world’s largest organization for public relations professionals. PRSA has nearly 31,000 professional and student members with more than 100 chapters nationwide.