B2 Communications successfully positioned Revenue Management Solutions, the industry leader in bringing a data-based approach to menu pricing for many of the world’s top restaurant companies, as the market leader through a strategic public relations plan and thought leadership campaign.
Revenue Management Solutions needed to stand out in a competitive market and appeal to busy restaurant owners and operators. RMS keeps and analyzes transaction data for some of the industry’s most well-known brands – 37 brands across 39 countries – making the company an expert on what customers want and how they spend their money. Currently, RMS manages menu pricing for more than 90,000 restaurants globally with its patented processes of revenue management.
In addition to menu pricing, RMS provides a full suite of consulting services and tools to optimize operations and generate sustainable revenue growth.
Solution
B2 Communications worked diligently to seek out targeted opportunities to increase awareness of the highly specialized services among restaurant executives. B2 proactively identifies, pursues and facilitates interviews and bylined article opportunities that pertained to current issues, trends and legal issues/decisions affecting the retail and restaurant.
A key focus was securing high-impact media placements in influential industry publications, including Nation’s Restaurant News, QSR, Restaurant Business, and Modern Restaurant Management, ensuring that RMS’ story reached the right audience.
Success
- Increased Awareness: Secured key media placements in restaurant industry publications, significantly boosting visibility among potential customers and current customers.
- Expanded Thought Leadership: As a consultancy, this initiative supported RMS’ ability to consult on a wider range of topics, which grew existing clients and attracted new clients.