You get news coverage.
Sometimes PR involves finding a trend or niche for a client to tap into. And sometimes the client news is so interesting on its own, that it creates its own path and as Kyle likes to call it, gives it “legs” – meaning the story walks around on its own (with our help, of course).
Bayview PR was recently given the job of doing media outreach for Engel & Volkers’ sale of retired NBA player Matt Geiger’s 28,000-square-foot north Pinellas County mansion. And we quickly realized how many “legs” the news would have.
Since this was mainly a local story, we created a targeted list of local reporters and outlets to contact and thought, “Let’s see how much the media cares.” As we were finalizing our plans for outreach, the St. Petersburg Times’ Mark Puente broke the story of the sale on a tip. Then, after getting the news release out and doing follow-up with other outlets such as the Tampa Bay Business Journal, The Tampa Tribune and WFLA-Channel 8, our story walked all over the place.
Turns out the sale of a 6-bedroom, 8-bathroom house with a shark tank in the bathroom, 12 buffalo, and a 330,000-gallon pool with a fire pit in the middle is newsworthy, and even conversational. We started thinking it was a theme park with a 5,000-square-foot guest house attached.