Your Guide to Perfect Video Interviews
For decades, only news anchors and talk show hosts had to worry about how…
How subject matter experts help you be a better PR pro
It’s no secret that everyone in marketing and public relations is busy. But it’s…
When to work with community news publications
Community news publications have always been well-read. And they’re seeing a resurgence during the…
Media relations in a pandemic
COVID-19 continues to dominate the news cycle (for very good reason). Organizations that relied…
What makes a podcast guest appearance worth your time?
The ultimate goal of a podcast guest appearance is to build awareness of your…
How we evaluate news media opportunities for clients
Americans still prefer to watch the news, according to a recent survey by the Pew…
How to work with reporters
In my 22 years as a newspaper reporter and editor, I had plenty of…
Showcasing SoHo Capital’s thoughtful planning of The Heights
When SoHo Capital’s leadership team wanted ideas for developing a new market hall in…
Now Hiring: Account Coordinator
B2 Communications is seeking a proactive, ambitious account coordinator to join our growing team.…
Inside look at ABC Action News
B2 Communications account coordinators and interns, along with University of South Florida public relations…