Revitalizing A Landmark District

Bayview Public Relations is part of a team recently awarded a long-term contract to drive business and tourism to Ybor City, a National Landmark Historic District. Bayview will help create and implement a comprehensive marketing and public relations plan to communicate what Ybor has to offer to its neighbors in the Tampa Bay region.

Chosen after an extensive bidding process overseen by the City of Tampa, the winning team for Ybor City Development Corp. (YCDC) was assembled by Bill McQueen, of Mercury Productions. McQueen will serve as the primary liaison for the account and fulfill video production needs. John Walkinshaw of Mercury will assist with marketing strategy and community relations. Kim Thomason, of Thomason Creative, and Jane English, of Jane English Creative Design, will provide brand strategy and creative design. Missy MacFarlane, APR, of Bayview, will serve in public relations and community relations capacities. Media Focus will outline media strategy and conduct media buying.

A division of the City of Tampa’s Economic & Urban Development Department, YCDC facilitates the development, economic revitalization and improvement of Ybor City’s Historic District and the surrounding community.

YCDC also provides staff support to the nonprofit Ybor City Development Corporation, Inc., a community advisory group to the City and the Community Redevelopment Agency on issues affecting the development and improvement of Ybor City. The elected Board is comprised of major stakeholder groups – residential, retail, restaurant/bar, professional/office, hotel, entertainment/events – and ex-officio members representing neighborhood and community organizations in Ybor City. Our team will work closely with their marketing committee, led by Veronica Swiatek.

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