Planning for 2021: 5 ways any company can improve its diversity and inclusion efforts
One of the overwhelming themes of 2020 was diversity and inclusion. For good reason:…
Communications plans that go beyond news coverage
It’s common to focus on getting news media coverage when you’re looking to communicate…
Planning for 2021: 5 communication tips for the coming year
Business communications became extremely challenging in 2020, as communicators lost the opportunity to have…
How subject matter experts help you be a better PR pro
It’s no secret that everyone in marketing and public relations is busy. But it’s…
When to work with community news publications
Community news publications have always been well-read. And they’re seeing a resurgence during the…
4 keys to creating compelling content
Clear and compelling content is key to every successful marketing and communications campaign. Compelling…
Tanasia Reed joins B2 as a PR intern
Tanasia Reed has joined the B2 team as a PR intern working virtually from…
Shannon Burch joins B2 as Public Relations Director
B2 Communications has welcomed Shannon Burch, one of the top public relations professionals in…
How to make a virtual internship work for your company
Many summer internships were canceled due to the COVID-19 pandemic, taking away students’ opportunities…
Summer PR intern Heather Ball gets hands-on experience
The COVID-19 pandemic isn’t stopping PR intern Heather Ball from gaining hands-on experience through…