In raising visibility for our new client, ALIANT Bank, our strategy is to find ways to talk about how the Alabama bank helps its customers, tied to its leaders’ ability to speak as experts on financial matters.
For example, ALIANT Bank recently held informational events on avoiding identity theft for residents in the Montgomery and Alexander City areas. We worked with our PR partners at The Lollar Group in Birmingham to gain news media coverage by the ABC affiliate WNCF-TV (see below for news clip) and the Montgomery Advertiser in Montgomery, along with a news story in the Alexander City Outlook.
ALIANT serves the Birmingham, Montgomery, and Alexander City markets, and is back on a growth track, fueled both by its retail operations and its success in making business loans.
News coverage on ALIANT’s identity theft seminar