Missy Hurley MacFarlane, principal and account director with Bayview Public Relations, has successfully achieved Accreditation in Public Relations. The APR designation is the mark of distinction for public relations professionals.
Accredited PR professionals demonstrate a commitment to the profession and to its ethical practice and competence in knowledge, skills and abilities associated with the profession, including strategic thinking and planning, business literacy and legal standards.
In the Accreditation process, professionals complete an extensive application and compile a campaign portfolio to present to a Readiness Review Panel; participate in a two-hour oral board comprised of three accredited practitioners who judge candidates on 16 areas of knowledge, skills and abilities; and, after a series of classes, pass a three-hour computer-based examination covering 44 key areas ranging from ethics and law to communication models and theories.
Missy is among a group of seven PRSA (Public Relations Society of America) Tampa Bay Chapter members achieving Accreditation in 2011. Other members successfully completing the APR process include: Susan Barnes of Girl Scouts of West Central Florida, Travis Claytor of Tampa Bay & Co., Lori Hudson of Hillsborough County (Fla.), Kate Sawa of American Heart Association, Heather Sugg of William Mills Agency, and Marissa Segundo of City of Largo Recycling.
Karen Mess Frashier, APR, chairs PRSA Tampa Bay Chapter’s Accreditation committee and mentors candidates throughout the process.
Jesse Landis, principal and strategy director with Bayview, is also Accredited in Public Relations.