B2 principal Jesse Landis, APR, has a column in December’s Bank Marketing magazine (published by the American Bankers Association), about conducting public relations for financial institutions.
Landis has provided professional communications services to several banks in multiple states, such as Bayview clients USAmeriBank and Aliant Bank, which are featured prominently in the column.
The piece touches on such topics as:
- Sponsoring or hosting events
- Creating relationships with news media
- Crafting guest columns positioning bank leaders as experts
- Empowering employees to serve as effective brand ambassadors
The magazine is available electronically here (article is pages 16 to 21).
