B2 principal Jesse Landis, APR, has a column in December’s Bank Marketing magazine (published by the American Bankers Association), about conducting public relations for financial institutions.
The piece touches on such topics as:
- Sponsoring or hosting events
- Creating relationships with news media
- Crafting guest columns positioning bank leaders as experts
- Empowering employees to serve as effective brand ambassadors
The magazine is available electronically here (article is pages 16 to 21).