Succeeding in public relations often requires a similar mentality. Many times we need to rapidly soak up information and understand a business quickly, so that we can help a client craft a message that’s both compelling and easy to understand.
This has been a key in our growth at Bayview PR as we build a diverse mix of clients. As two examples, that mix now includes Connelly, Carlisle, Fields & Nichols (CCF&N), one of Florida’s top insurance agencies, and Sterling Payment Technologies, one of the fastest-growing card processors in the electronic payments industry.
For CCF&N, we have secured placements in the St. Petersburg Times (a Q&A with John Connelly), and Tampa Bay Business Journal (commentary by Charles Chunn on the outlook for insurance rates heading into hurricane season). We are also working to make CCF&N top-of-mind with industry trade publications and websites.
For Sterling, we are forming relationships with trade media as well. In business-to-business PR work, trade media can offer a good way to reach a highly targeted audience of decision-makers. A key is putting out information that people in the industry will find useful. Showing our clients as experts is our goal – and that will get them more attention, credibility, and in turn, more business.