Sunstar Paramedics, the 911 ambulance provider for Pinellas County, Florida, wanted to find creative ways to encourage residents to think proactively about safety.
B2 created the “Stay Alert, Stay Alive” public service campaign to share safety tips and engage the community. B2 built a social media audience for “Stay Alert, Stay Alive” from scratch and created social media posts that gave Pinellas residents prevention tips designed to help reduce the number of emergency situations in the county.
In addition, B2 created engaging content for the campaign’s Facebook and Twitter accounts that provided safety tips, links to local news stories related to safety and information from like-minded organizations.
B2 used boosted Facebook posts and ads to maximize a limited budget. B2 targeted the ads to relevant audiences, often focusing on specific age ranges and lifestyle characteristics. For example, posts related to car seats were targeted to adults with children age 4 and under.
Within 3 years of launching the campaign, B2 reached more than 600,000 with the safety messages, and more than 9,000 people visited the campaign page on SunstarEMS.com for more information. Local traffic reporters follow and frequently retweet roadway construction information from the “Stay Alert” feed.