Case Studies

How do you prepare a client to connect with the press to save Tampa Bay’s vulnerable pet population?

SPCA Martha Better Cities for Pets

SPCA Tampa Bay wanted to increase the community’s awareness of its holistic and partner-based approach to addressing the county’s pet issues.

B2’S Solution

B2 helped identify essential messages about SPCA Tampa Bay’s work to find forever homes for Pinellas County’s homeless animals, and serve as a community resource for pets and families. B2’s strategy has focused on telling the stories of animals that have benefited from the SPCA Tampa Bay’s work, as well as people who have supported the organization.

B2 has helped SPCA Tampa Bay share its knowledge of animal welfare and health by securing media placements that show the organization as a community resource and industry expert. For example, B2 works with SPCA leaders to produce guest columns that provide useful information about pet health and wellness topics.

B2 has also worked to establish relationships between the organization and journalists who frequently cover animal welfare. B2’s hosted tours with reporters and regularly communicates updates about SPCA Tampa Bay with media outlets.


B2 has helped the SPCA’s leaders become go-to experts on animal welfare issues. As just one example, Fox 13 interviewed SPCA Tampa Bay CEO Martha Boden about the positive impact a proposed pet store ordinance in St. Petersburg could have on homeless animals in the Tampa Bay area.

Services provided:

communications strategy & consulting, public engagement

Additional Case Studies