Building your brand in 2013

B2 Communications’ Kyle Parks recently presented to CREW Tampa Bay members and luncheon guests about “Being on Target in 2013,” covering five ways to build your brand.

His tips included:

  • Know your value proposition – How do you help your customers? Describe it in a tangible way that isn’t bragging, but tells someone why you are good at what you do.
  • Perfect your “elevator speech” – Describe what you do and how you help your customers in 3 sentences or less.
  • Target your marketing and PR – Some possible channels: targeted web advertising; a content-rich, helpful, topical blog; communications that engage your prospect database, and “lunch n’ learn” events for customers and top prospects.
  • Leverage your industry and community involvement – Is your company’s outside involvement leading to more business? Evaluate everything you do.
  • Build your credibility, which helps turn leads into sales – When a prospect hears about your company and looks you up on the Internet, what does that prospect find? A quality website is a must and the starting point, but work to also have good third-party content on the web about your company.

The co-presenter, Rick Gallegos of Rick J. Gallegos & Associates, spoke about creating a richer, more satisfying life. He went over what he called a “balance wheel,” which helps in evaluating someone’s current priorities and in establishing future goals.

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