The Tampa Bay Business Journal profiled B2 in a “Strategies” section story written by Mark Holan this week, talking about B2 Communications as an example of how mid-sized PR and marketing agencies thrive by focusing primarily on excellent client service.
The story outlined some of the drivers behind changing our name from Bayview Public Relations to B2 Communications (or, as we sometimes say, Bayview 2.0) in December 2012. The new name better reflects our geographic growth beyond Florida, with several clients in several other states and more clients reaching nationally, as well as our expansion beyond what is typically thought of as traditional public relations work.
The TBBJ feature also discussed the trend of specialty PR and marketing agencies successfully partnering with agencies with other specialties to offer specifically tailored communications programs for clients. For example, B2 often works with clients to identify and coordinate with other agencies that are a good fit for such needs as website design, video production, or search engine marketing.
As for the outlook for B2’s future, principal Jesse Landis sums up our formula for success: “If clients are happy, we are going to grow.”