B2 Communications is the newest Tampa Bay Businesses for Culture & the Arts (TBBCA) “pARTner,” a sponsorship that will support arts education, local artists, cultural events and arts organizations in the Tampa Bay area. As one of 12 affiliate organizations in the U.S. of Americans for the Arts, TBBCA unites area businesses to champion arts and culture for a prosperous community because “the arts are good for business and business is good for the arts.”
TBBCA’s pARTners provide valuable support for TBBCA programs, such as Chalk Walks, Call to Artists, and the Impact Awards, which honor businesses and individuals for their exemplary leadership and contributions to Tampa Bay’s arts and cultural community. The Impact Awards fundraiser benefits arts education through The Charlie Hounchell Art Stars Scholarships. TBBCA pARTners also participate in special Cultural Encounters, raising awareness, engagement and support of local arts and cultural institutions.
“B2’s support and participation as a pARTner will have a significant impact on TBBCA, and in turn, the community,” said Susana Weymouth, TBBCA’s executive director. “We are pleased to have their support as we promote arts and culture in the Tampa Bay area.”
Supporting the arts is a passion for B2’s principals Missy MacFarlane and Kyle Parks. The public relations agency is currently working with Commercial Real Estate Women (CREW) Tampa Bay to publicize a public art program that will involve sculptures of historic streetcars. B2 has also worked with the Ybor City Museum Society to promote its annual Buildings Alive! Ybor City Architecture Hop, where visitors tour and learn about the architectural styles of Ybor City’s unique buildings.
Community involvement is important to the agency. Its team members are involved in the Tampa Bay chapters of Urban Land Institute (ULI), American Institute of Architects (AIA), Public Relations Society of America (PRSA), Best Buddies, and Florida Public Relations Association (FPRA), along with the University of Tampa’s Board of Fellows, St. Petersburg Chamber of Commerce’s marketing committee, High Hopes in High Heels and Ekhos.
As part of its pARTnership, B2 will participate in TBBCA’s Arts in Lobbies program, which showcases local artists’ work in pARTners’ offices.