It’s a whole new world in real estate, which means sellers simply have to alter their marketing and PR techniques to attract buyers.
Bayview president Kyle Parks recently spoke to approximately 100 attendees of the Urban Land Institute’s Real Estate Trends Conference, part of a panel that presented the audience with tips on how to “market in the new real estate market.”
Credibility is job 1, and no marketing channel – whether it’s social media, traditional news media or advertising – will work if you can’t show that in a compelling way. To build credibility and support your buying proposition, marketing and PR need to show a buyer why they are getting a good value, instead of just telling them.
Here’s a list of marketing tips to think about for the new market.