B2 Communications | Communication Strategy

Communication Strategy

B2 creates well-rounded communications plans by understanding your organization and its goals, your audiences and your value proposition.

A powerful communications strategy is about more than getting into the news. We take a well-rounded approach that reflects all the ways people get information today. 

Some of B2’s strategies for increasing a client’s visibility are creating strong blogs, newsletters and social media; increasing community and industry involvement; establishing a strong website and social media presence, and identifying possibilities for awards 

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ADDITIONAL Communication Strategy CASE STUDIES

B2 Communications | Media Coaching

Media And Message Coaching

B2 coaches you on delivering your message clearly in interviews, at speaking engagements and whenever you talk about your organization.

B2’s media and message coaching helps clients deliver messages effectively to the media, employees, business partners, government officials or the public. 

We coach company leaders on how to answer difficult questions and make complex topics understandable. And we help our clients figure out how to tailor a conversation to who they’re talking to, and how to deliver messages in an engaging way. 

In the sessions, we first provide practical and useful tips, including B2’s “Big Three Rules” for interviews. Then attendees do mock interviews with on-the-spot coaching. 

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B2 Communications | Media Relations

Media Relations

With extensive experience in working with journalists, B2 uses a targeted approach to connect your stories with audiences that care.

Positive media coverage can dramatically enhance an organization’s reputation and credibility.  B2 mines our clients’ organizations for stories that will resonate and connect with the news media, and in turn, with their audiences. We also get our clients quoted as experts in their industries or fields.  

We don’t just send a news release out and hope for results. Instead, we match the right story to the right reporter.  

We secure media coverage in a variety of places, including traditional outlets like daily newspapers, TV broadcasts and radio shows; digital outlets like blogs and online magazines; and industry trade publications.  

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B2 Communications | Content Development

Content Development

B2 creates clear, concise and compelling content, the foundation for every strong brand. We write with a style and tone that can be used in newsletters, blogs, websites, internal communications, speeches, annual reports and social media.

This content is helpful, succinct and tailored to our clients’ audiences. B2 works to understand the audiences and what they find useful, and with this knowledge, we create informative, shareable content. 

The quality of the content shows in our results. Our e-newsletters have low unsubscribe rates and industry-leading open rates. Our blog and social media posts are consistently shared to wider audiences. And the website copy we write tells an organization’s story in an engaging way while helping with search engine optimization. 

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B2 Communications | Social Media

Social Media

B2 creates thoughtful, interesting and shareable social media content that builds strong relationships with your audience.

Social media is about quality, not quantity, and it’s about connecting with people in a meaningful way. 

Bombarding our clients’ audiences with meaningless or promotional content won’t create the connections that lead them to action, whether that action is buying a product, making a donation, or sharing a brand they love with someone new. B2 creates compelling and concise posts that provide news the audience can use. 

B2 also helps our clients decide which social channels are best for reaching their audience – Facebook, Twitter, LinkedIn, Instagram, etc. We’re experts at growing our clients’ audiences, and using social media advertising effectively when needed. 

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B2 Communications | Crisis Communication

Crisis Communication

When a crisis arises, B2 works to protect your reputation by helping you communicate effectively and honestly.

Many of the crises we handle never make the news. For clients dealing with a crisis, B2 works to protect their reputation and communicate in a meaningful way, often using the situation as an opportunity to improve an organization’s overall communications strategy. 

B2 learns the client’s stakeholders – such as employees, business partners, investors, board members, customers or government regulators – and helps the client craft and deliver honest and effective messages. As the situation evolves, the messaging evolves, too. 

B2 also provides media training and crisis planning so organizations can be prepared before a crisis happens. 

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B2 Communications | Public Engagement

Public Engagement

B2 believes the community should have opportunities to share ideas, understand where everyone stands on an issue or project, and productively solve problems.

We meet people where they are.  At B2, we believe in going out to hear from the community and talk about what a project is, and what it isn’t. As we often say, we want people to make up their own minds about something, but to decide based on the facts.  
 
We have large and small in-person meetings, and we use everything from community association newsletters to the news media to help get information to the community. We also strategically use social media, microsites and online surveying tools to get feedback digitally.  
 
Our goal: Get meaningful community feedback, and then work with our partners to make sure that feedback is incorporated as the project moves forward. 

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