Essentials for guiding your business in social media

Posted on: September 20, 2012 | By: Leah Saunders

On Tuesday, September 18, Bayview’s Kyle Parks had the opportunity to speak on a panel on ‘Ten Essentials for Guiding your Business in the Social Media World’ at the Auburn University-Montgomery School of Business in Montgomery, Ala.

From left to right: Kyle Parks of Bayview PR, Mallory Anderson of Renaissance Montgomery Hotel, Rhea Ingram, Dean of the Auburn University-Montgomery School of Business, and Paul Klein of LWT.

Approximately 100 students, faculty and local businesspeople attended to learn tips such as:

  • Understanding the difference in social media for business versus personal use,
  • Knowing your audience, what they’re interested in, and whether they use social media, and tying your strategy to that;
  • And perhaps most important, the need to have first-rate customer service, so a company can handle negative customer experiences (and related social media posts) quickly and well.

Joining Kyle on the speakers’ panel were local social media experts Paul Klein and Mallory Anderson. Paul directs strategy and business development at LWT, a full-service marketing agency in Montgomery that specializes in interactive, advertising, social media, content creation, and strategic planning for clients across the Southeast. Mallory is the eCommerce and Marketing Coordinator for the Renaissance Montgomery Hotel.

The event was sponsored by Aliant Bank, a Bayview client since June 2010.

To download the event handout (with 10 tips) as a PDF, please click here.