Many of the crises we handle never make the news.
For clients dealing with a crisis, B2 works to protect their reputation and communicate in a meaningful way, often using the situation as an opportunity to improve an organization’s overall communications strategy.
B2 learns the client’s stakeholders – such as employees, business partners, investors, board members, customers or government regulators – and helps the client craft and deliver honest and effective messages. As the situation evolves, the messaging evolves, too.
B2 also provides media training and crisis planning so organizations can be prepared – before a crisis happens.