B2 co-founder and principal Missy Hurley MacFarlane, APR has built a reputation for innovation and results, building and executing communications programs that focus on achieving her clients’ goals.
Accredited in public relations, Missy has experience in a wide variety of industries, and has garnered results for Sunstar Paramedics, SPCA Tampa Bay, St. Petersburg Free Clinic, Fisher Phillips LLP, Marlow’s Tavern, Tampa Bay Businesses for Culture and the Arts, historic Ybor City, and other clients. With an interest in economic development, she’s currently working closely with the City of St. Petersburg and the design teams for the new St. Petersburg Pier and the Pier Approach.
Missy served as president of the Public Relations Society of America Tampa Bay Chapter in 2011, after many years serving in volunteer roles. She now serves as co-chair of the chapter’s Agency Leaders committee, and participates in the Counselors Academy section of PRSA on a national level. She’s also active in the Circle of Red, a women’s education initiative of the American Heart Association in Tampa Bay.
Past involvements have included three years as a board member of American Institute of Architects (AIA) Tampa Bay, and volunteer roles with FemFessionals Tampa Bay, Gracepoint Ambassadors, Tampa Bay History Center, University of Tampa’s Board of Counselors, and Florida Suncoast Affiliate of Susan G. Komen for the Cure.
She has received a number of significant industry awards, including an Award of Distinction in the FPRA Tampa Bay Image Awards and PRSA Tampa Bay’s Excellence in Community Relations Award. In 2015, her PR efforts for Sunstar Paramedics’ “Stay Alert, Stay Alive” public safety campaign were recognized by the American Ambulance Association’s annual AMBY Awards.
In addition, her PR efforts on behalf of Bubba Gump Shrimp Company and Sunscreen Film Festival were recognized by the Hospitality Sales & Marketing Association International distinguished Adrian Awards.
Missy was recognized in the Tampa Bay Business Journal’s 2011 Up & Comers awards.
An Ohio native, she graduated cum laude from the University of Tampa with a B.A. in communications.