B2 Communications was recently recognized statewide for its work with four awards from the Public Relations Society of America (PRSA) and the Florida Public Relations Association (FPRA). The awards honor outstanding public relations programs by Florida practitioners and organizations that demonstrate excellence in research, planning, implementation and evaluation.
B2 won for its work with clients Metro Development Group, SPCA Tampa Bay, and Colliers International Tampa Bay, Central and Southwest Florida. All three campaigns earned Awards of Commendation from PRSA, and the campaign for SPCA Tampa Bay also received a Judges Award from FPRA.
For SPCA Tampa Bay, a local animal welfare agency, B2’s Missy MacFarlane, Laura Fontanills and Keeley Sheehan created and executed a public relations plan that leveraged earned media placements to raise awareness for a no-fee pet adoption event. This was accomplished through targeted media relations, with more than 20 local media placements increasing awareness of the event. The result: 181 animals were adopted.
B2’s real estate team of Kyle Parks, Leah Saunders and Tyler Killette led the campaigns for Colliers International and Metro Development.
For the local offices of commercial real estate firm Colliers, the team positioned the firm’s brokers as experts in their fields through strategic media relations. B2 helped cultivate relationships between brokers and key real estate reporters, resulting in regular coverage demonstrating the brokers’ expertise. The result: Colliers’ position as a major force within Florida’s commercial real estate industry was elevated, while keeping the firm top of mind with clients, potential clients and the business community.
For residential developer Metro Development, B2 announced the start of construction on the first Crystal Lagoon in the United States. The 7.5-acre manmade lagoon with crystal-clear water is expected to turn an area of Pasco County, Florida into a tropical paradise. B2 led the media relations for a “construction preview” media event that was covered by 15 print, TV and digital publications. The result: Metro’s list of prospective homebuyers for its Epperson community grew by 40 percent.